How We Work
Our in-house team of diamond experts is strengthened by the strategic partnerships we have forged over the course of over 7 decades with immensely talented artisans from all over the world.
We source our stones from carefully vetted independent producers across Africa and Asia, with the support of contracted quality control experts who ensure that our diamonds meet our stringent criteria; both in terms of purity, as well as being natural and conflict-free.
On top of loose stones, we can also supply set jewelry upon request as we work closely with select ateliers and artists across Europe.
This unique structure of long-term strategic partnerships enables us to meet our customers’ broad and ever-evolving needs efficiently, effectively, and affordably.
Our Story
Our family's legacy in the diamond industry began in the 1950s when the late Mr. Sunil Choksi entered the trade, alongside his brothers.
Originally from India, our family moved operations to Antwerp, Belgium in 1963. Today, the business is in the hands of the second and third generation, spearheaded by Mr. Shashin Choksi and Mr. Siddharth Choksi.
Shashin graduated from the Gemological Institute of America (GIA) in Santa Monica. He has been a member of the World Federation of Diamond Bourses (WFDB) since 1979, serves on the board of the Indo-Belgian Diamantaires Association (IBDA), and was the former Vice President of the Belgian Polished Diamond Traders Association (BVGD).
While we carry an extensive product range, our expertise lies in commercial diamonds of all shapes i.e. eye-clean clarity (VS1-I1) and eye-white color (F-L) as well as fancy colors in very good (VG) and excellent (EX) cuts.
Due to our strategic location, we can easily and immediately ship anywhere worldwide through our contracted logistics partners. As strategic partners to our customers, we serve as an extension of their business, right here in the heart of the global diamond capital.