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Reimagining Marketing in the Diamond Industry
Following our opinion piece in Rapaport, Shashin and Siddharth were interviewed by The Diamond Loupe to clarify our marketing proposal.

Swati Gems
Sep 22, 20199 min read


Opinion: An Urgent Call to Invest in Marketing
While demand for luxury is growing, diamonds are lagging behind. In this post, we explore ways to regain lust in our product.

Shashin Choksi
Sep 8, 20195 min read
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